The Power of Delusional Self Belief | 2 Chainz

BigDeal

Codie Sanchez

Entrepreneurship, Business, Marketing, Investing

4.9 • 972 Ratings

🗓️ 12 March 2026

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if the voice in your head could predict your success? 2 Chainz built a multi-decade music and business empire by trusting one thing: his intuition. 2 Chainz is a rapper, entrepreneur, and now author with 20+ years in the game — from collaborating with Ye, Nicki Minaj, and Lil Wayne, to running the Escobar restaurant brand, and now releasing his new book, The Voice in My Head is God. From turning Atlanta real estate into a 9-location restaurant franchise, to rebranding at 34 and winning a Grammy, to buying back his masters — he's proof that ideas and instinct compound harder than anything Wall Street offers. In this conversation, you'll learn: Why ideas are currency — and how to protect them before they get stolen The "f*ck it" voice vs. the God voice — and how to tell the difference How he negotiated his masters back and what real leverage looks like How his viral marketing stunt — a pink trap house — became “Atlanta's Eiffel Tower” Why confidence comes first, proof comes second If you've ever ignored your gut or wondered how people build empires from nothing, this episode will rewire how you think about intuition and winning. 📰 Start sharing your ideas with the world & start your newsletter today. Head to https://beehiiv.link/2az5gc and use CODIE30 for 30% off your first three months. 📖 Grab The Voice in My Head is God — available NOW: https://www.simonandschuster.com/books/THE-VOICE-IN-MY-HEAD-IS-GOD/2-Chainz/9781668031155 (and follow @2chainz on all platforms) ___________ 00:00:00 Introduction 00:01:35 From Real Estate to Restaurants: Building the Escobar Empire 00:04:25 The Pablo Escobar Lawsuit: When Success Attracts Trouble 00:09:49 The Pink Trap House: Marketing Genius on a Budget 00:12:03 Ideas Are Currency: The Creative Advantage in Business 00:07:31 The Voice in My Head Is God: Trusting Your Intuition 00:15:49 Self-Motivation and the Apex Position: When Nobody Can Save You 00:19:57 The 15-Year Grind: Belief Before the Breakthrough 00:25:54 The Tour Bus Studio: Vertical Integration Before It Was Cool 00:31:03 Buying Back Your Masters: Leverage and Negotiation 00:48:33 The F*ck It Voice vs The God Voice: Distinguishing Your Inner Dialogue ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

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0:29.6	The new king of Atlanta.
0:31.6	He's a hustler, a man of the people and a unifying force in Atlanta.
0:35.6	Two chains!
0:36.6	I have this voice in my head every day that I kind of use it as like navigation.
0:41.4	Interesting.
0:42.4	It tells me the smallest thing.
0:44.4	I'm trying to push the narrative to have people tap into that source that they have.
0:48.9	What if the voice inside of your head will actually tell you if you will be successful or not?
0:53.2	That is what I am exploring on this episode.
0:55.0	If you don't know the rapper and artist, Two Chains, you're about to meet him.
0:59.0	My book is not necessarily a memoir, but it has many stories on how I use my intuition to actually get things done, to come up with these ideas.
1:08.0	What about a time when you didn't listen to your intuition? I call that the fuck it voice.
1:12.6	We all have had that fuck it.
1:13.6	We literally have said, fuck it.
1:16.6	Once upon a time, I looked at my phone and I had people who I knew were millionaires.
1:21.6	And I said, why can't I be one?
1:24.6	So I really was like realistic about what I could be.
1:28.3	I'm really dope like that.
	...

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