The Power of Commons: How Two Women Are Disrupting the Cannabis Industry
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 13 January 2023
⏱️ 46 minutes
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| 0:00.0 | Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. |
| 0:12.8 | Welcome to this episode of your brand Amplified. |
| 0:15.8 | I am Anika Jackson and I'm super thrilled to be here with two amazing women |
| 0:20.2 | founders, Jacqueline and Tahira from Commons. |
| 0:23.3 | Thank you so much for joining me today. |
| 0:26.4 | Happy to be here. |
| 0:28.3 | So I would love to hear both of your backgrounds |
| 0:31.4 | and we haven't even teased out what Commons is yet to our audience. |
| 0:36.1 | So I'd love to start with your backgrounds and then how you got to be the founders of Commons |
| 0:42.2 | and what you're doing now. So Tahira, let's start with you. |
| 0:46.9 | Sure. So I have been in a cannabis industry since 2014 and really the evolution I think to get to Commons is just the building on the different experiences. |
| 0:59.0 | My background three that coming into this industry is more traditional financial services. |
| 1:04.7 | Was it a hedge fund and before that earns a nyon. |
| 1:06.7 | And so knew that I wanted to do something that was more mission oriented and just happened to discover cannabis while I was in business school because my grandfather had stage for lung cancer. |
| 1:20.0 | As happens with a lot of families who are going through that experience, |
| 1:23.4 | my mother started looking for alternative treatments and kept coming across |
| 1:27.4 | cannabis in her late night Google searches. |
| 1:29.9 | And this was 2013, so there wasn't a lot out there. |
| 1:34.5 | My family is in Ohio, and so it certainly was not one of the early legal markets either. |
| 1:39.6 | So just the awareness that kind of came to us was the lack of availability and the understanding |
| 1:46.7 | that there was so much information out there about how cannabis could really help people. |
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