And so I think what a lot of people need to do is figure out the games they need to play

in the meantime. And so experts at things don't really have more impulse control. I think it's

a fallacy. They figure out more ways to win in the meantime.

Welcome to the game where we talk about how to get more customers, how to make more

per customer, and how to keep them longer. And the many failures and lessons we have learned

along the way. I hope you enjoy and subscribe.

Alex, so grateful and honored for you to join me today because we spent so much time together.

So it's only right that we actually sit across from each other face to face.

Just for the audience sake, how have we spent time together, Danny?

Dude, so many podcasts, so many YouTube videos, like a disgusting amount. Like, I'm like,

are you kidding? Like, I've spent so much time with you because you're such an incredible

communicator because you are able to have 10 years of knowledge into three, a three-minute

second clip. I'm just like, what is going on? And so I'm learning so much about business,

about communication, about life, all from you. So thank you so much for being you. And that's why

we spent so much time together because I continually get value from the things you say.

Well, I will do my very best to continue that trend even though that is big shoes to fill.

Well, I mean, it was so funny because one guy, I remember just not being able to talk to one guy

because he's like, oh, Alex Formozzi, I don't get any value from him. I'm like, all right,

well, we're just not going to be friends. So that's, yeah, that's, but this interview is about you,

not my spending time with you. And that is, I would love to start with a psychology assignment

you had at 19 years old when you had to pick someone who had a psychological disorder and tell

the story of how they went down that path. Will you tell us? Yeah, sure. So I like many young

...