The Power of Brand: From Millions to Billions Pt.1 (on The Matt Gray Show) | Ep 685

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 15 March 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Privacy is the cost of fame. For some people, that cost is always too much.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share the importance of understanding the concept of private equity, leveraging personal brand, and utilizing smart business strategies to grow companies rapidly. He breaks down the costs and benefits of building a personal brand, which comprises talent attraction, trust building, quick problem solving, audience testing, and community connection. The discussion sheds light on different aspects of entrepreneurship, such as decision-making, understanding market dynamics, identifying key business opportunities, and scaling businesses to achieve financial success. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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Timestamps:

(2:20) - The billion dollar goal

(4:02) - The journey of entrepreneurship

(6:38) - The art of opportunity selection

(15:04) - The power of media and building an audience

(19:35) - Attracting talent and building trust

(21:11) - The pros and cons of fame

(24:39) - The strategy behind keeping portfolio companies private

(27:12) - The ideal founder and company characteristics for investment

(29:34) - The impact of personal branding on business valuation

(34:14) - The investment in content creation

(37:36) - The importance of branding over growth hacks

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Transcript

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0:00.0	That is the type of brand that we strive to build.
0:03.0	And so you need somebody who really understands that.
0:05.2	And most people don't, because branding is a harder thing
0:08.4	for most people understand.
0:09.3	But just to put it in a really succinct way,
0:11.3	I think like one of the most underrated
0:13.3	scale and the difference between Alex at you know a hundred
0:17.1	million dollar net worth versus a billion dollar net worth is going to be the
0:20.2	brand.
0:21.2	Like is under my understanding a brand I think will be the pivotal thing that will take us from
0:24.8	a hundred to a million.
0:29.6	Welcome to the game where we talk about how to get more customers, how to make more per customer,
0:32.8	and how to keep them longer in the many failures and lessons we have learned along the way.
0:36.0	I hope you enjoy and subscribe.
0:38.0	Alex, thanks for having you here man.
0:43.0	Thank you for having me.
0:44.0	I'm excited to be here.
0:46.0	Awesome, great to have you.
0:47.0	What's story behind this nichorette?
0:49.0	You're about to Paul point here.
0:50.0	What's going on?
0:51.0	It's my highest sign of respect.
	...

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