So the techniques we're using to move the needle with Google and now AI are very, very different to the ones that the SEO community uses, which is basically keyword counting and link counting.

If anybody's talking about that, please take a big, big, big, deep breath, take a big step back.

Step into the world of success with your brand amplified, the ultimate podcast designed to

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This is going to be a fun one today, Jason Bernard of Calicube. You have such an interesting story

and what you're doing for people now in this new era of figuring out what our brands mean in the digital ecosystem

and the AI ecosystem and how we best portray them is a topic that you know very dearly.

I'd say you're the foremost expert on this and that I'm really excited to dive in.

Yeah, thank you very much.

I've been looking at this for 13 years, but I started before AI was a thing.

Right.

And whether it's look or whether it's skill or foresight, I was looking at how to manage how Google understood my brand and my company

brand back in 2012. And it turns out the way that I deal with that is exactly the way you need

to deal with that exact same question with AI today. And it's suddenly so much in everybody's vision and so important

for everybody. How does AI understand you? How does it represent you? And when does it present you

in the conversations it's having with its users? Exactly. So before we dive into that, which is, of course, the topic I love, I want to talk

about your background in music, in production, and your amazing story of how you discovered that

your brand wasn't sharing a story you wanted it to. Right. The music is actually something I still do. Wonderful. So I was a professional musician for many years, punk folk music with the barking dogs. We made a decent living from playing punk folk music in Europe. That was wonderful. We played on the same bill as Bob Dylan, which is one of my greatest

claims to fame. I didn't meet him. And we played right at the bottom. He played right at the top,

but that doesn't change the fact. We were on the same poster, which is delightful.

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