Crafting Connections: Suzanne Reilley’s Inspiring Shift to Digital Marketing Success

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 8 July 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Suzanne Reilley’s journey was not without its hurdles. She recalls the awkward early days of her digital marketing efforts, where she experimented with various tactics, often with less-than-stellar results. Yet, these experiences were invaluable learning opportunities. Through these challenges, she developed a keen sense of what resonates with audiences, honing her skills in brand positioning and messaging.

Transcript

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0:00.0	And so I have found that by doing skillful research and really just understanding what people want and need, we can often provide it the first time with a great level of attunement and authenticity.
0:16.8	And then there's just a great match.
0:18.8	And then it creates an audience that's like, oh, my gosh, this business gets it. Like, thank you so much. This is exactly the thing that I needed and wanted. And I'm so thrilled to buy.
0:32.5	Step into the world of success with your brand amplified, the ultimate podcast designed to unravel
0:38.7	the intricacies of thriving businesses. I'm your host, Onica Jackson, and I'm on a mission
0:44.1	to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business
0:49.5	leaders to success. I often say that conversations are a long time coming, and this one truly is.
0:59.7	Suzanne Riley and I have had conversations via email face-to-face, and I really enjoyed getting
1:07.5	to know you over this past year plus, Suzanne.
1:10.3	But I'm so glad that
1:11.2	we're finally getting you on the podcast. So thank you for being here. Thank you so much for having
1:16.5	me. Of course. Let's talk a little bit about your passion and your skill set, your Ikega if we will,
1:22.9	what you love doing and what drove you to that passion. Sure. So I think, well, I have many passions within
1:32.4	digital marketing. I think, first of all, what brought me to it is that I sort of learned by
1:38.1	accident. So I started out as a personal trainer. I was never trained on business or marketing,
1:43.7	and so I kind of had to learn on
1:45.1	the fly like I think a lot of people do when they gain a skill set. And then it's like, oh, but you still have to
1:51.2	promote yourself and you have to sell your services. And there's nothing. I think a lot of people agree
1:57.9	with this. There's nothing more, like, intimate or somewhat
2:03.5	difficult than promoting yourself. I think it's really easy for a lot of people to promote
2:07.4	others, but there's something specific about learning to promote yourself. So I did learn. And I think
2:14.8	I had always had the sense that business and marketing had to be aggressive.
	...

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