The Power Behind North Cohere’s AI Agent Revolution
In Machines we Trust
In Machines we Trust
4.3 • 6 Ratings
🗓️ 24 September 2025
⏱️ 11 minutes
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Summary
The Power Behind North Cohere’s AI Agent Revolution Early results suggest they outperform competitors in speed and accuracy. We look at the industries most likely to benefit—and those that could be disrupted.
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Transcript
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| 0:00.0 | Cohere has just released a new platform for creating basically AI agents for enterprise, |
| 0:06.1 | and they have a huge focus on security. |
| 0:08.6 | They're doing a couple really interesting new things here. |
| 0:11.5 | I got to say, Cohere is one of those platforms that I don't talk about a ton. |
| 0:15.2 | It felt like their LLM kind of lagged for a while. |
| 0:17.5 | They've made some updates and brought themselves up to be a little bit more |
| 0:21.3 | competitive now. And I think that their new AI agent platform is really interesting and basically |
| 0:26.1 | pushing them back to the front. So I'm excited to cover them again. I will also say I have a soft |
| 0:30.1 | spot for them because they are a Canadian company and I am originally Canadian. I live in America |
| 0:35.0 | now. So always, always happy to cover a Canadian company. |
| 0:40.0 | One funny thing I'll say is I do think their branding is pretty funny. |
| 0:43.7 | Their new AI agent platform is called the North. |
| 0:45.9 | And, you know, of course, they're up north. |
| 0:48.0 | So I think that's a, I think that's some pretty good Canadian branding for you. |
| 0:52.8 | All right. |
| 0:53.2 | Before we get into this, I wanted to mention if you want to try different models from |
| 0:57.5 | Cohere or any of the other top AI companies, I have a startup called AIbox.AI. |
| 1:02.5 | And basically I have the top 40 AI models, all for a $20 subscription. |
| 1:06.2 | You get access to everything on one platform. |
| 1:08.5 | And we have a whole bunch of models from Cohere. We have their R model and their R Plus model. We also have Microsoft, Meta, Quinn, Invidia, Cohere, Anthropic, Open AI. Like we have everybody else as well. A bunch of cool audio and a bunch of image models. But if you want to try out what's going on with Cohere or any other AI tool, any other AI platform, I'd recommend |
| 1:29.0 | go checking it out. There's a link in the description to AIbox.AI. Yeah, we'd love to hear what you have to say. It's currently in beta and we're getting some good reviews and good feedback. We're constantly working on it. So we'd love to hear what you have to say about it. All right, let's get into what is going on with Co here. |
| 1:45.1 | So the first thing I want to say is obviously these AI agent, like these tool platforms, the idea is to automate your workflows, automate things that you're doing. That's basically what they're doing. I think there's like this concept with agents that at some point we're going to be like, hey, you're a marketing agent, like make my, you know, make my sales go crazy. And, you know, the agent runs away and pulls off a miraculous miracle. I think less and less, this is where people are believing these agents are going to be. And more and more, it's going to be basically giving it tasks to accomplish. You figured out how to, you know, write the perfect newsletter and |
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