Well, what's up my friends? This is the Jason Stapleton program, the entrepreneurial

podcast that breaks down the skills you need to start and grow a business that creates

more wealth and freedom for you. That sounds like your jam. Let's get started.

Oh, man, welcome back everybody. We were having a conversation right before the show started.

I'm just going to wear a pick up. So if you read this today's alchemy letter, it was

all about context and the importance of context and everything that we do. And we were talking

a little bit about I told a story about when I went to Iraq for the first time and I flew

through Jordan and I got a cup of coffee, kinescafe, and I being a young 20 something from

the sticks and Kansas who never had two nickels to rub together. I didn't I didn't realize

it was just powdered coffee and when I drank it from at this beautiful Jordanian hotel

that I was staying at, I thought it was the best coffee I'd ever had. And it turns out

if you if you take the context away, the context of being in a foreign country, a strange new

land and sipping on coffee in a fancy restaurant in a fancy hotel, it's just just regular coffee.

Everybody who goes to Ireland, for example, will tell you that the that the Guinness in Ireland

is different than the Guinness in American. You have to have it in Ireland because it's so

much better. And it's complete BS. It's not true. The Guinness that they make in Ireland

and the stuff that they ship to the States is exactly the same stuff. It just tastes better

when it's in the environment within the context of a Dublin pub. And we all have experienced

stuff like this. And so I was I was talking a little bit about a way of creating context

for people and you can go read the letter if you want to. It's on the website. If you're

not subscribed to the newsletter, I don't why you're not go to Jason Stapleton.com and

sign up on the main page there and I'll send it to you every week. But we're talking about

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