You're about to listen to a BBC podcast and I'd like to tell you a bit about the

podcast I work on. I'm Dan Clark and I commissioned factual podcasts at the BBC.

It's a massive area but I'd sum it up as stories to help us make sense of the forces shaping the world.

What podcasting does is give us the space and the time to take brilliant BBC journalism

and tell amazing compelling stories that really get behind the headlines.

And what I get really excited about is when we find a way of drawing you into a subject

you might not even have thought you were interested in.

Whether it's investigations, science, tech, politics, culture, true crime, the environment,

you can always discover more with a podcast on BBC Sounds.

BBC Sounds, music radio podcasts.

A question for you listeners,

how do you define your diet or describe the way that you eat? A friend asked me this recently and it

got me thinking about my relationship with animal foods and how often I choose to eat meat and dairy.

I'm by no means vegetarian or vegan, but the word omnivore doesn't seem to fit either. I dine out quite regularly and I can't help

but notice the growth of plant-based eating, whether that's the amount of plant-based products in supermarkets or new vegan

options on menus. It's a movement that has been causing waves through the food

industry, creating lots of debate, and whether this is

conscious or not, it's prompting a lot of us to figure out where we sit on that diet spectrum.

I'm Loelekazim and in today's program

I want to find out more about the social and cultural changes that have come about from this recent explosion of

interest in plant-based eating. My first call was to the writer, campaigner and food policy expert Rob Percival.

Rob, hello?

...