Some of the biggest mistakes investors make aren't the stocks they buy. They're the ones they sell.

We're reflecting on past selling missteps today on Motley Fool Money.

It's Tuesday, November 25th. Welcome to Motley Full Money. I'm your host, Emily Flippen, and today I'm

joined by Fool analyst Jason Hall and Jess Santoro to discuss one of the most dangerous things

investors can do, selling good companies too soon. Today, we're going to be looking back at some

of the rule breaker and stock advisor recommendations that we sold that went on to become

five, ten, and even a hundred baggers to hopefully help you, our listeners, build a healthier

mindset around when to sell, when not to, and why buy and hold investing still usually

wins out. Jason, I want to start big picture here. If you look back at many of our full scorecards,

we've had some amazing winners and of course some absolutely brutal mistakes. And many of these mistakes, in my opinion, the worst ones are the ones that we sell, right? What is it about selling that is so emotionally tempting to investors, even those like us, that claim to be very long term? So as investors, like we try to be high-minded, we have these financial goals, long-term

and short-term that we're trying to reach.

But we're also humans, and humans are messy.

We're just not wired to really be good at investing.

Fear and greed are exceptionally strong emotions.

We search for confirmation bias.

And there's always a data point that feeds what you want to

believe to be true, whether it's actually the right thing to act on or not. If we own a great

stock or maybe we just get lucky and we buy a stock and it doubles, those old tropes start to

sound smart. It's house money. I'm going to lock in my profits now if we own

a stock that falls in value again this is like that meat sack part of us in our brain that we don't

really always understand that we have to fight against the value of a stock going down hurts

more than a stock going up feels good.

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