The Phrase That Pays: Marketing Contests

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 20 May 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketing contests can be tricky business.

On one hand, contests can be designed to help companies achieve certain business goals.

On the other hand, companies can lose control over them pretty quickly.

This week, we look at some of the most interesting – and hilarious – marketing contests.

Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.

True story.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
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0:29.9	and subscribe to Under the Influences,
0:32.2	but wait, there's more.
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0:44.1	We're told it's the sign of decline,
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0:48.9	But it means weakness.
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1:11.4	Picnic. What does one take to a picnic?
1:15.8	Crisps, dips, sausage rolls? No, come on. Think outside the box.
1:22.5	Napkins? What are you? The mum? No, something a bit more exciting.
	...

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