Hi, this is Elisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends.

It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.

With a massive to-do list and a large cup of coffee, I promise that you can get it all done

and still have time to post about it.

Welcome back to Leave Your Mark. I'm your host, Elisa Likt, and today I want to do something

very different. I want to talk directly to you, the listeners who have been with me through so many seasons of this show.

If you read my book on brand, you know that I believe a personal brand is not just a label.

It is a living, evolving system.

It grows as you grow.

It shifts as you shift.

It reflects the choices you make and the truth you

carry into each new phase of your life. What I want to share today is where I'm at right now in my

own evolution. I'm literally living my own book on brand. I am rebranding in real time.

Leave your mark has always been the foundation of my voice, my philosophy, and my desire to help people build meaningful careers.

But like every creative project, like every career, and like every person, it evolves and it

should. So today I want to thank you. I want to reflect and I want to

tease what's coming next. I want you to know that when I started Leave Your Mark, it came from a

very real place. I was in the height of my fashion career. My world was PR, storytelling, building a brand, inside a brand, creating DKNYPR

girl, working on fashion shows and awards season. And while I was doing all of that and benefiting from

an incredible group of people in terms of mentorship, I watched people enter the industry with talent and

ambition, but very little access to guidance. Because you see, the fashion industry has always

been this closed-off garden. You got to know someone to get in, and once you're in, you need to

...