The Personal Brand Blueprint for Entrepreneurs In 2026 (FILM EVERTHING) | The Dept. #106
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 820 Ratings
🗓️ 28 January 2026
⏱️ 63 minutes
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Summary
In this episode of The Dept. Omar is joined by Brandon Flakes and Art.mp4 to break down one of the most powerful (and overlooked) ways to build a personal brand today: stop trying to make content and start being the content. They unpack how trust is built by simply showing your real work, conversations, and process without scripts, hacks, or perfection. From filming everyday moments and meetings, to why consistency beats polish, to how this approach has directly led to millions in business, this episode gives a practical, freeing framework for creators, entrepreneurs, and leaders who want visibility without burnout. If you want to build a brand people trust, grow your influence organically, and turn your life and work into leverage, this conversation will completely change how you think about content.
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Transcript
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| 0:00.0 | If you desire to build a strong personal brand this year, I'm going to be sharing with you a proven way that you could build your personal brand on autopilot. |
| 0:09.1 | This is the effortless way to build a brand that people love and trust. |
| 0:14.3 | Welcome to the department. I'm Omar al-Ticori and I am joined with my boy, Brandon Flakes and Art.mptop4. |
| 0:20.5 | Congratulations. It's the anniversary of arts nickname because we officially coined art.mp4 a year ago. And now all you guys call them art.mp4. Yes, sir. Do you like it or do you want us to just call you by your real name? No, I actually think it's great because, remember like the biggest thing with my name was people like |
| 0:38.3 | they wouldn't hear my name they were like what was your name yeah you say hey what's your name |
| 0:43.6 | you say art and you're like mark yeah and you're like art now so art mv4 actually helps well yeah it's |
| 0:49.8 | really cool and speaking of name uh that's what a personal brand is. I think before we get into this |
| 0:57.2 | very easy way to build a personal brand, let's just define, I'd like to know what you guys think |
| 1:04.6 | when you think personal brand, but I'll just say it plainly. I believe your personal brand |
| 1:10.5 | is simply what people say |
| 1:12.1 | and think about you when you're not in the room. |
| 1:15.0 | And so you in many ways want to architect the thoughts |
| 1:23.4 | and the words that people have when you come to mind. |
| 1:27.2 | And if you think about this in any other |
| 1:29.6 | sector, like in regards to brand, like right now, I'm wearing a jacket and the brand is |
| 1:35.3 | fear of God. And this brand, when you think about it, what are some things you think about? |
| 1:44.4 | Influence, Jerry Lorenzo, all the multiple brands that he's worked under, certain styles. |
| 1:53.1 | I think, ORA. |
| 1:54.0 | Sure. |
| 1:54.5 | Like what it's going to, yeah. |
| 1:55.7 | These are just thoughts, like they're not on paper anywhere. |
| 1:59.1 | Yeah. |
... |
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