What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with another episode of The Founders Journal,

my daily audio diary made public for the world where I talk about the most important wins, losses, moments, and

conversations happening behind the scenes at Morning Brew. As always, I am joined by my co-pilot Josh Kaplan and today we are talking about a topic

quite familiar to Mr Kaplan. We're talking about podcasting. Let's hop into it.

You talked to somebody pretty cool yesterday.

We've talked about it off the show and it has triggered me twice in the past 24 hours.

Why don't we give a little background on who and what you talk to and about?

First of all to save people time if you care about podcasts you should listen to this episode.

If you don't give a shit about podcasts, you should not listen to this episode.

I would question why you don't care about podcast, but this is going to be an episode where we talk about

where podcasting is going and what I learned from my conversation.

So yesterday I chatted with Lewis House.

Lewis and I have been connected in the past and we spoke yesterday about just what's going on in his world.

Lewis has a podcast called School of Greatness.

It gets hundreds of thousands of downloads a week. It's one of the top, I believe 50 business shows in the Apple Podcast store,

seven figure business.

He's out in LA with a team.

And we were just chatting about what he and his team are doing to continue to scale let's call it like the Lewis

House brand but also his podcast how they grow their show and it was a really

enlightening discussion. I would say the biggest takeaway from it is it is really freaking hard to grow a

podcast. Like every business people say that's really hard to do what they do. In email we've

always said it's really hard to grow an email, but I think given how hard it is to find a podcast and how little how few tools exist to share a podcast. I think podcast growth is one of the hardest mediums to grow if you are not even in the media industry, but you're just trying to grow an audio show. So it's really enlightening to both have someone who's like one of the best in the business

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