The People Advantage: How Diversity Creates Innovation with Mauro Porcini

The Chase Jarvis LIVE Show

Chase Jarvis

Celebrity, Art, Career, Creativity, Money, Entrepreneurship, Self-improvement, Education, Careers, Writing, Interview, Investment, Influencer, Business, Photography

4.8 • 641 Ratings

🗓️ 16 November 2022

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

The creative field is rife with challenges, and Mauro Porcini knows this better than most. In his three-decade long career, Mauro has gone from a young aspiring designer to the Chief Design Officer of PepsiCo. In this episode, Mauro shares his journey and how he's learned to navigate the ever-changing landscape of the design industry.

He also fills us in on his new book, The Human Side of Innovation, and how it came about as a way to give back to the design community. In addition, Mauro talks about what he looks for in new creative talent, and how he's able to foster an environment that allows them to do their best work.

Whether you're a young designer just starting out, or a seasoned professional looking to take your career to the next level, this conversation with Mauro is sure to leave you inspired.

Highlights of our conversation:

Mauro's upbringing and the value of humility as an aspiring creative
Ascending the corporate ladder as a designer
Maximizing the value you can provide as a leader
What the best creatives have in common and the tools he uses to find them

Enjoy!

Transcript

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0:00.0	The media is everything.
0:02.8	In this world we live in, I mean, the first media you can think of, obviously, is television,
0:07.9	then, you know, printed media, then later on, the digital media.
0:11.8	But the reality is that today, if we create something interesting in a piece of packaging,
0:17.5	you go to Walmart, you buy an interesting can that you didn't expect.
0:20.9	You know, you limited edition inspired by the movie Back to the Future. Wow, you know, I was
0:27.0	not planning to buy Pepsi today, but I see this. I love it. By the way, let me take a picture
0:31.3	and share it. The moment you do that, that packaging is not packaging anymore. It becomes
0:36.9	content and media, therefore,
0:39.7	it become a piece of communication. The same if you go to a fashion show or a stadium and
0:45.1	you live an experience, you take a picture and all of the sudden, that thing is not just an
0:51.1	event or it's not just packaging, is a media for a message.
0:55.2	I just love that accent.
0:57.9	It's so charming, but that is not why Morrow Porcini is on the show.
1:03.9	Morrow is on the show today because he is a design icon.
1:09.6	One of the, what is he, a Fortune 40 under 40, Fast Company's 50 most influential designers,
1:18.3	not to mention a sidebar here, GQ Italia's 30 best dress men.
1:22.8	He is a design icon, a legend, and he's the chief design officer for Pepsi. Talk about innovating and
1:31.4	employing creativity at scale. And you might be saying, well, what about Pepsi's sugar water? The reality
1:36.8	is when you have the opportunity to impact as many lives that Mauro does, we have to pay attention.
1:43.4	And he has a new book out, which is incredible.
1:46.5	It is called the human side of innovation, the power of people in love with people. In this episode,
	...

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