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The Playbook With David Meltzer

The Partnership That Changed a City

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Business, Entrepreneurship

4.91.9K Ratings

🗓️ 11 September 2025

⏱️ 20 minutes

🧾️ Download transcript

Summary

In today’s episode, I sit down with Dominic Ortiz, CEO and General Manager of Potawatomi Hotel & Casino, and Jamar Jones, the visionary founder of Foureva Media. Dominic shares how he transformed a shuttered property into a thriving regional destination by betting on vision, resilience, and the right people. Jamar explains how his belief in partnerships and creating powerful experiences led him to align with Potawatomi and showcase Milwaukee as more than just a stopover city. Together, they reveal how leadership, community, and collaboration can elevate a project beyond expectations and create impact that resonates far beyond Wisconsin.

Transcript

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0:00.0

Welcome to Entrepreneurs the Playbook. I'm David Meltzer here at the Pottawatomie Hotel and Casino.

0:05.9

Man, was I surprised when I walk here because I'm in Milwaukee, Wisconsin, and I've been to so

0:11.6

many living in Southern California tribal casinos and some of the best in the world, but I've

0:18.0

never been to one like this. This is like a mini Vegas in Milwaukee, and the reason

0:24.7

it's here is it takes great leadership, and great leadership is what Dom Ortiz is, CEO and general

0:31.4

manager of the Potomotomy Casino and Hotel. But what brought us both there is an amazing entrepreneur, someone who has

0:38.7

poured into a community. He pours in with masterminds, routines, speeches, coaching. He's an

0:44.8

incredible entrepreneur. Jamar Jones. Thank you so much with forever media for setting it up.

0:51.4

Yeah, yeah. Gentlemen, I work with entrepreneurs, and every entrepreneur has the same story,

0:58.5

that there was no evidence or the evidence was contrary to you being where you are today.

1:04.8

And mine is the same way.

1:06.7

There's always still no evidence or the evidence is contrary.

1:10.7

So, Dom, I'm going to start with you.

1:12.9

You know, you're here in one of the greatest hotels and casinos in not the biggest market in the

1:20.0

world. And I can't see how you got here because every indication of the outside world would have laughed at you,

1:28.7

scoffed, that you had made fun of you if you told them you were going to build this sucker

1:32.4

in Milwaukee.

1:35.7

For you, when those moments came, imposter syndrome seeks in, people are telling you no, they're

1:43.2

laughing at you. From the biggest governmental agencies

1:46.8

in the world to the own tribal agencies down to the community, what was your mindset in belief

1:53.6

that you were going to make this dream happen? You know, it's having a vision for the property and where you come from to be able to,

2:03.6

I would say just be able to see it, to fill it, to note that, you know, you want to bring

...

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