Chris Escobar owns a movie theater in Atlanta called The Plaza.

And here's how he talks about how he runs his business these days.

At the end of the day, it comes out of this.

What you're allowed to do and what you should do are not necessarily the same thing.

I mean, what he means is he's actually taking more safety precautions than he's

required to by the state of Georgia. Staff and customers have to wear masks.

They do deep cleaning, no contact service, and take temperatures at the door.

And The Plaza has this checker board seating pattern for each show.

Then they flip it between shows so no two people sit in the same seat on the same day.

Even if I were to just go, okay, I'm only going to take the limitations and the caution

that the state government is telling me to do doesn't mean the customers will come.

So to me, it is worth it to go above and beyond.

So far, the business is doing okay.

Chris, who talked to NPR's Bob Mandello, is making payroll.

One way he's doing that is his theater now also has a drive-in.

Even though we've found workarounds, it's not like, you know,

problems solve mission accomplished.

It's have way more expenses for a much more limited reward.

This is the story all over.

A couple of weekends ago, the American box office totaled $8 million.

Which just to be clear is really low.

If you spread that across all the theaters that have reopened around the country,

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