Howdy folks Rob Wolf here and I am very excited and a little bit out of my element because today I have on the show Jimmy Moore, the founder of

livin lavita low-carb.com, author of cholesterol clarity, author of the new book, Kito Clarity,

and Jimmy, this just has me all upside down and backwards

because I'm used to you interviewing me.

What the heck is the world come to?

If you think it's bad for you, think about me being on the other end of Rob Wolf now getting to grill me.

Good times. It's either it's either fantastic times or clear sign of the end date.

One or the other.

Or both.

Or both.

So how are you doing?

I am doing outstanding, man.

It's life is good.

You know, you put information out there you help people it's just

kind of what we're all in this for absolutely and we you and I have both

been slogging that out for a very, very long time.

So that is absolutely what it's all about.

Jimmy, so you know, what lit a fire under you to do? Now you did cholesterol clarity which was a very

successful book helped a lot of people definitely provided a lot of insight into

the nuances of cholesterol and lipoproteins, then you shifted gears and wrote,

keto clarity. Why keto clarity? Why another not just low-carb, but Uber-lochard book?

Yeah, so when people started talking about ketogenic diets, they were kind of equating

...