The Outsider's Playbook with Ciera Rogers

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 11 June 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Discover the Adobe Express mobile app, including Adobe Firefly generative AI technology, now available on iOS and Android. Head to adobe.com/express or your app store to download today. We’ve all felt like an outsider at one point—Ciera Rogers wants you to use it to your advantage. Ciera grew up houseless on the streets of Houston, Texas, in her mom’s Jeep. Then, with just $10, she moved to LA, lived off of her friend’s couch and started posting her thrifted and vintage clothes for sale on Instagram. And this is how Babes was born in 2012. She pivoted from vintage to curve-friendly basics when she noticed a gap in the market. Yup, this was way before Skims was even a thing. Today, Babes has hit seven figures and has been worn by Kim Kardashian and even championed by Beyoncé. Ciera has been featured as "the designer to watch" in media outlets including Galore, Black Enterprise, Elle South Africa and others. Ciera is now a homeowner, and her debut memoir, called The Outsider Advantage, tells her story of resilience, determination and entrepreneurial grit. New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. In The Life Planner Class, Jésabel DC, a digital organization expert, will show you how to win back up to 40 hours of free time every month through techniques like time-blocking. Learn more and enroll at: course.girlboss.com/courses/the-life-planner-class. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

Transcript

Click on a timestamp to play from that location

0:00.0	Sierra Rogers is proof that being an outsider can be your greatest advantage.
0:12.0	She grew up house lists on the streets of Houston, Texas,
0:14.6	and her mom's jeep.
0:15.5	Then, with just $10, she moved to LA,
0:17.8	lived off her friend's couch,
0:19.3	instead of posting her thrifted fits for sale on Instagram.
0:22.6	And this is how Babes was born in 2012.
0:25.1	She pivoted from vintage to cur friendly basics
0:27.4	when she noticed a gap in the market.
0:29.1	Yep, this was way before Skims was even a thing.
0:31.8	Today, Babes has hit seven figures and has been
0:33.6	worn by Kim Kardashian and even championed by Beyoncé. Sierra has been
0:37.7	featured as the designer to watch in media outlets including galore, Black
0:41.5	Enterprise, El South Africa, and others.
0:44.4	Sierra's now a homeowner in her debut memoir called The Outsider Advantage tells her story of
0:49.0	resilience, determination, and entrepreneurial grit.
0:52.4	Hey, it's Avery, the host of Girl Boss Radio, and today I'm joined with Liz, Girl Boss's general
0:57.3	manager and Victoria Girl Boss's senior writer.
0:59.7	I read the book and let me tell you, I resonated with it in so many ways she talks a lot about
1:04.4	her experience being a black biracial woman growing up and being on a receiving end of
1:10.7	racism and that making her feel like an outsider, but then connecting that to her journey,
1:15.2	working and living in LA as someone that didn't have the same resources as a lot of her peers in the
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Girlboss Radio, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Girlboss Radio and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.