The Original Makeup Eraser Founder Lexi McCarthy

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Jilldunn, Arts, Beautyeditors, Style541811, Beautyexpert, Beauty, Carlenehiggins, Fashion, Society & Culture, Magazineeditors, Fashion & Beauty

4.7 • 954 Ratings

🗓️ 20 November 2019

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week we’re delivering the damn good story behind one of beauty’s biggest innovations, The Original Makeup Eraser! Accidental inventor Lexi McCarthy dishes the dirt on the O.G. reusable polyester cloth that broke the beautysphere by removing all traces of makeup with get this - no cleanser or chemicals whatsoever.

You’ll hear all about how busy mom of four Elexis McCarthy (aka Lexi) discovered her sustainable beauty invention that’s sold over 5 million units since it launched at a Bridal Show back in 2013. (Just one Makeup Eraser is equivalent to 3,600 disposable makeup wipes, and lasts for up to five years.)

We find out just how the heck this magical cloth *actually* works to remove even waterproof makeup; the reason Demi Moore claimed it saved her hyper-sensitive skin in a recent (unpaid) get-unready-with-me video; plus, major scoop on the brand’s next innovation - something *so big* Sephora is calling it just as “disruptive” as the original game-changing cloth.

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

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Transcript

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0:00.0	The following podcast is a dear media production.
0:02.8	And then it hit me like, I haven't actually used a wipe or a cotton ball or any type of chemical at all
0:08.8	in four to five years of removing my makeup. So this cute little white robe got cut up and little swatches sent out to family and friends and said,
0:17.8	am I crazy or does this really work? And the reviews came back raving like yeah this actually really really works.
0:24.0	Hey guys welcome to Breaking Beauty.
0:27.0	The podcast all about the best-selling beauty products and the damn good stories behind them.
0:31.0	Were your host, Carleen Higgins and Jill Dunn.
0:34.0	Hey everyone, welcome back to Breaking Beauty Podcast.
0:38.0	Hi Jill. Hey, Carleen. Hello.
0:40.0	So we're doing a founder episode today.
0:43.0	Yeah.
0:44.0	And really I think it's kind of going back to our roots a little bit as a podcast.
0:48.0	Yeah, because we started out doing only founder episodes because we were obsessed with these iconic beauty
0:54.5	products and how they came to be. We just felt like the really big breakthroughs
0:58.9	they always had a story right? It's true and you know in this case today. I think this is something that you didn't really know you needed and you're also just like how the hell does it work? Yeah, but then there's so many questions. So it's good to get straight to the
1:15.3	source, the brains behind it. So today we are getting the backstory behind the
1:19.9	original makeup eraser. It's a reusable polyester face cloth that broke the
1:26.0	beauty sphere by claiming to remove all traces of makeup, even waterproof
1:31.6	mascara with get this no cleanser or chemical additives whatsoever just water.
1:38.4	Yeah.
1:38.9	Original makeup eraser was launched by Arizona basedbased mom of four,
1:43.3	Alexis McCarthy, and it's truly a game changer,
	...

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