Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host whose blog gets more than one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 76 of The Blog Millionaire.

This entire episode is going to be about the button that people press to subscribe to your

email list.

You may be asking yourself right now, do I really need to listen to an episode about the

button?

Well, Fortune 5,000 companies spend millions of dollars designing and testing online call-to-action

buttons every single year. While almost all of this money is spent on the buy button, we can

leverage their findings to dramatically increase the conversion rate of our email opt-in boxes.

There are two elements of the button that have a profound impact on conversion rates.

The first is the color and the second is the phrase used on the button.

Let's go ahead and start with the color.

In case you're wondering if color really has an impact I want to share with you the

tail of two colors red and blue there have been numerous studies on the effect

these colors have on our physical and emotional response the first famous

study looked at the impact of the color of a room had on blood pressure,

respiration, and heart rate.

The red room raised blood pressure, increased the speed of respiration, and elevated the heart rate.

And the blue impacted the subjects in a completely opposite way.

It reduced blood pressure, respiration, and heart rate.

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