The ONLY Marketing Number that matters | Ep 176
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 3 February 2020
⏱️ 14 minutes
🧾️ Download transcript
Summary
"The only number that really matters in marketing from an acquisition standpoint is cost per acquisition." Today, Alex (@AlexHormozi) discusses the importance of measuring marketing success based on cost and lifetime value ratios, rather than just the cost per lead. He walks through each step of the funnel and emphasizes the need to measure as close to the sales stream as possible.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Cost per acquisition is the only important marketing metric.
(3:58) - Aim for a 3:1 or higher LTV to cost of acquisition ratio.
(8:21) - Analyze marketing success based on cost and lifetime value ratios.
(10:38) - Lead quality can improve 3-5x based on pre-opt-in information.
(11:54) - Non-opt-ins due to program details save time and effort.
(12:51) - Measure revenue per show to evaluate campaign success.
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Transcript
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| 0:00.0 | Hey guys, real quick. |
| 0:01.0 | So Laylandire definitely working on our social media presence if you guys haven't noticed. |
| 0:04.4 | And we're just breaking now into linked in. |
| 0:06.0 | Alright, it's not as bad as I thought. |
| 0:08.0 | It's actually been pretty awesome so far. |
| 0:09.6 | And you guys have been really cool in there and people are sharing our stuff a lot. |
| 0:12.4 | So if we aren't connected, on LinkedIn, go ahead and let's connect and let's rock and roll. |
| 0:16.7 | Remember the Jim Secrets podcast where you talk about how to get more customers, how to |
| 0:19.9 | make more per customer and how to keep them longer. |
| 0:22.4 | And the many failures and lessons that we have learned along the way. |
| 0:25.6 | I hope you enjoy and subscribe. |
| 0:28.1 | I wanted to bring up something that's very important for marketing. |
| 0:32.4 | Alright, so Jim lunch has been focusing a lot on acquisition. |
| 0:35.4 | We always have, but especially, I mean, 2020 that's our entire focus for our community. |
| 0:41.9 | What I wanted to do is dispel some of the myths or I don't know, stuff that people talk |
| 0:49.0 | about that really just isn't important for marketing. |
| 0:51.8 | And so I see this stuff all the time you do too. |
| 0:54.1 | So-and-so got 1,000 leads in two days, right? |
| 0:58.4 | Or so-and-so got $1 leads. |
| 1:01.3 | And so the, where a lot of people will direct your attention is the cost per lead, right? |
| 1:06.8 | And it's usually because it's the top part of the funnel. |
| 1:09.4 | And it would, it would almost be as ridiculous as saying, so-and-so was getting $1 clicks, |
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