The ONLY Marketing Number that matters | Ep 176

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 3 February 2020

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's easy to get caught up in numbers when it comes to marketing. In this episode we'll talk about the most important, and least recognized number that impacts your outreach efforts.

Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

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Transcript

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0:00.0	Hey guys, real quick.
0:01.0	So Laylandire definitely working on our social media presence if you guys haven't noticed.
0:04.4	And we're just breaking now into linked in.
0:06.0	Alright, it's not as bad as I thought.
0:08.0	It's actually been pretty awesome so far.
0:09.6	And you guys have been really cool in there and people are sharing our stuff a lot.
0:12.4	So if we aren't connected, on LinkedIn, go ahead and let's connect and let's rock and roll.
0:16.7	Remember the Jim Secrets podcast where you talk about how to get more customers, how to
0:19.9	make more per customer and how to keep them longer.
0:22.4	And the many failures and lessons that we have learned along the way.
0:25.6	I hope you enjoy and subscribe.
0:28.1	I wanted to bring up something that's very important for marketing.
0:32.4	Alright, so Jim lunch has been focusing a lot on acquisition.
0:35.4	We always have, but especially, I mean, 2020 that's our entire focus for our community.
0:41.9	What I wanted to do is dispel some of the myths or I don't know, stuff that people talk
0:49.0	about that really just isn't important for marketing.
0:51.8	And so I see this stuff all the time you do too.
0:54.1	So-and-so got 1,000 leads in two days, right?
0:58.4	Or so-and-so got $1 leads.
1:01.3	And so the, where a lot of people will direct your attention is the cost per lead, right?
1:06.8	And it's usually because it's the top part of the funnel.
1:09.4	And it would, it would almost be as ridiculous as saying, so-and-so was getting $1 clicks,
	...

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