The Only 3 Things To Say When Closing Sales | Ep 275
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 9 February 2021
⏱️ 15 minutes
🧾️ Download transcript
Summary
What you say matters. Today, Alex (@AlexHormozi) talks about the three different statements you can start saying whenever you’re closing or selling sales and dives into the implications of each statement when you’re talking to a client.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Finding good salespeople is challenging due to their expertise.
(2:06) - Three types of statements in selling.
(4:18) - Question beliefs to provide value, not just tactical advice.
(8:38) - Share relevant mini-stories, convince with words, not just stats.
(10:46) - Best way to sell: understand and track what they're saying.
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Transcript
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| 0:00.0 | Moisturization real quick, if you are a business owner that has a big old business and wants to get to a much bigger business, |
| 0:06.1 | going to $50, $100,000 plus we would love to talk to you. |
| 0:09.5 | And if you like that or would like to hear more about it, go to acquisition.com and you can play anywhere on the page |
| 0:14.3 | and talk to one of our team and see if we can help you get there. |
| 0:17.6 | If you're trying to close the deal, you want to educate the person but the reality is, |
| 0:20.9 | that's not, they're not going to listen to you until they buy. |
| 0:23.7 | And so there's no actual point in quote, teaching, but you do want to coach. |
| 0:28.4 | Welcome to the game where we talk about how to get more customers, how to make more |
| 0:31.3 | pro customers, how to keep them longer in the many failures and lessons we have learned along the way. |
| 0:35.2 | Hope you enjoy and subscribe. |
| 0:37.5 | What's going on, everyone? |
| 0:38.4 | I want to make a quick video for you guys about the only three things to say when closing or selling. |
| 0:43.7 | And the reason this came up was recently I was on, I was coaching our sales team, |
| 0:48.7 | just going over game tape footage, which is like, hey, how's, you know, let's, let's watch a sale for me yesterday. |
| 0:53.6 | You know, what we could, what was done well, what was great, what was bad, what could have been proved. |
| 0:58.2 | Et cetera. |
| 0:59.2 | And one of the, the habits that some of our team gets in because our, our sales team is really knowledgeable. |
| 1:05.3 | We call them business consultants because they really are, I mean, they really are business consultants, you know what I mean. |
| 1:09.8 | And that's why it's sometimes it's harder to find good sales people because they have to have a really high level of understanding. |
| 1:16.1 | If you're going to, like the higher level of the business that you're going to be selling, the higher level of expertise the person talking them must have. |
| 1:21.8 | If they have no context, that's why like low level transactional sales, like if you're doing B2C, you know, |
| 1:26.5 | supplement sales over the phone, you really don't know what need to have an exquisitely, you know, knowledgeable |
... |
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