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Character first is the essence of who we are. It is the most important measure of us and of our

lives. Regardless of what you proclaim to be your character, if you don't have the discipline to live

it, you don't really have it. And in reality, if we go back to the saying, all it takes

for society to fall is for a few good men to do nothing, I think all of our business leaders

need to consider that. If the decision that I am, feel like

I'm being pressured to make doesn't align with being able to look my granddaughters in the eye

and explain to them what I did and why, that's not going to work for me. And I think at the end

of the day, that is far more important than any short-term business advantage you might have.

That's General Stanley McChrystal, retired U.S. military leader and head of the respected business consulting firm, the McChrystal Group.

Stan is the author of best-selling books about leadership, risk, and teams, but his newest book focuses on character.

Stan argues that integrity and accountability are core to freedom and to lasting business success.

He exhorts all of us as a recent New York Times essay of his is titled, To Be Not Afraid.

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