The One Thing You Have to Do Before You Start Doing SEO | Ep. #865

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 December 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO [00:36] Look up your competitors in Ahrefs or SEMRush. [00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value. [01:02] This information will help you determine what you should target. [01:45] Once you find one competitor, you can find others using the above listed tools. [02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not. [02:36] Use the Keyword Difficulty Tool to see how hard it would be to rank for a given topic. [02:50] BuzzSumo will give you an idea of competitors’ social shares. [03:10] That’s it for today! [03:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about the one thing you have to do
1:00.0	before you start doing SEO.
1:02.0	So the one thing that you need to do before you start doing SEO.
1:02.6	So the one thing that you need to do before you start doing SEO is look up your competitors
1:07.4	in either A-TRAS or SEM Rush.
1:09.8	You can pick whatever tool you want.
1:11.8	The reason you want to look them up is they'll show
1:14.2	you all the most popular pages that they're getting their search traffic from,
	...

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