This is the Gary V. Audio Experience.

Because we're gonna be legends

From the game they're a treasure

But what do we hear?

It's just scary

Your personality, your brand, is so much a part of your company's brand and everything else too

So how have you thought about that?

We're being filmed by your daily video show

So how do you think about all that?

Of building up your own personal brand and everything else there too?

They all have different levers, right?

Basically, here's what I do for a living.

I day trade attention.

So what I do for a living is I day trade end user attention.

That's how I launched the Decomers website in 1996

Even though I had no tech skills and really even knew what the hell I was doing.

The only thing I knew was that when people were gonna buy things on the internet

And so that was the macro level

And then basically email newsletter and Google AdWords

And YouTube content and Twitter and Facebook and LinkedIn content

You said to me earlier, you were so nice when I first reached out

You were in right away

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