The One SEO Tool You Aren't Using But Should | Ep. #833

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 November 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One SEO Tool You Aren't Using But Should [00:35] Google Trends is the tool you aren’t using. [01:00] When brand mentions go up, so does traffic. [01:35] A trusted brand ranks higher. [01:45] Google Trends shows how your brand is ranking over time. [02:05] Google Trends is just a graph, but you can compare different businesses to your own. [03:34] In the title of your blog post, include your brand name. [03:45] Write amazing content. [04:05] People who spend a lot on video ads have higher trend ratings. [04:35] Podcasts or videos build a strong relationship with customers and strengthen your brand. [04:51] Use WireCast allows you to simulcast to different live platforms all at once. [05:15] Create live streams: It will increase engagement. [05:45] This will also help your static content. [05:52] That’s it for today! [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about the one-seo tool
1:00.0	you aren't using but should.
1:02.0	Most people probably aren't using this.
1:04.0	So what is it Eric? It's Google trends and why? What's the point?
1:09.0	A big factor in Google's algorithm is brand mentions. Everyone thinks it's links, its content,
1:16.4	brand mentions, if I had to take a guess, I don't have stats on this like Google does,
1:20.2	I would say it accounts for probably 15 20% of their algorithm.
1:25.0	What I found is, when my brand mentions go through the roof,
	...

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