Who has the first question?

Calls.

And we are alive for the IG community as well.

Oh, thank you.

Okay, so Expo West, you come here every year.

When someone says, why would you come to a conference like this, you're not in the food

beverage space?

There's so much opportunity in spaces that maybe isn't necessarily your industry.

And so what brings you back to things like you as a writer?

Yeah, there's a reason why you see Gary Vee and me here.

And it's because, you know, I use this.

And the reason is that I work with entrepreneurs, and this is an entrepreneurial show.

CPG is just the same as technology.

I've been to ComdexCES since it started.

The Super Bowl, you know, where you look at the events that I go to, there's businesses there.

And my business is to help people make a lot of money,

help a lot of people, and have a lot of fun. And if you've never been to Expo West, I don't think

there's a better show where people make a lot of money, help a lot of people, and have a lot of fun.

And so, you know, I'm a backdrop person. You know, ironically, unintentionally, you know, the movie Jerry

McGuire was made about Lee Steinberg in the firm Iran, and people invariably, even today,

oh my God, you're the real Jerry McGuire. Oh, Jerry McGuire is my favorite sports film.

Well, it's not a sports film, is it? It's a love story with a sports background.

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