4.6 • 12 Ratings
🗓️ 23 June 2025
⏱️ 5 minutes
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An exclusive Forbes survey reveals the number one must-have item of the super-rich.
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0:00.0 | Here's your Forbes Daily Briefing for Monday, June 23rd. |
0:05.1 | Today on Forbes, the one luxury these billionaires say they can't live without. |
0:12.0 | Billionaires have been known to indulge in just about every luxury imaginable. |
0:16.1 | Picasso's, diamonds, private concerts by A-list pop stars, super yachts with cinemas, spas, and submarines, |
0:23.9 | trips to space. Because there's almost nothing a three-coma fortune can't buy, |
0:29.2 | billionaires are often accustomed to owning the best of the best of whatever they want. |
0:34.0 | But Forbes wanted to know what indulgence they view is absolutely essential. |
0:38.2 | So this winter, we surveyed many of the world's billionaires on the one luxury they can't |
0:42.4 | live without, and 40 billionaires responded. |
0:46.2 | The most common answer by far was a private jet, which a dozen respondents chose. |
0:52.0 | After that, three listed their phones. A couple shoutouts apiece went to |
0:56.2 | prestige cars, second homes, and yes, air conditioning. And two listed their wives, Charles Koch, |
1:03.6 | the chairman of Coke, who's estimated net worth is $67.5 billion, wrote, quote, Liz for 57 years. |
1:12.6 | Stephen Smith, founder of Canada's first national financial and whose net worth is $6 billion, |
1:18.4 | said hell-skiing. |
1:20.8 | One anonymous respondent, fittingly wrote, quote, privacy. |
1:25.9 | Though 12 is a small sample, hundreds of other billionaires own private jets, |
1:30.8 | so why do they put such a high premium on their planes? In most cases, it's about saving time. |
1:37.3 | The process of traveling to a commercial airport, passing through security, boarding, and |
1:41.8 | taxiing typically takes several hours, even without delays. |
1:46.2 | A private jet, meanwhile, can be ready in minutes. |
1:49.5 | Not only can those passengers just show up and go, but they also have far more options for where to take off and land. |
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