The One About Trend Forcasting with Dayna Isom

The Papaya Podcast

Mental Health, Society & Culture, Health & Fitness, Personal Journals

4.8 • 1.6K Ratings

🗓️ 16 June 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this engaging conversation, Sarah and Dayna delve into the world of Etsy, exploring personal journeys, the evolution of trends, and the importance of confidence in creative endeavors. Dayna shares her unconventional path to becoming Etsy's resident trend expert, emphasizing the significance of taking risks and embracing creativity. They discuss the cultural context of trends, the heartbeat of individual creators, and the current trends shaping the marketplace, including the resurgence of reading and the messy coquette aesthetic.

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Transcript

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0:00.0	Hi friends and welcome to the papaya podcast. I'm your hostess, Try and Hermostis, Sarah Nicole,
0:10.4	and each week I'm going to be dishing out some sweetness mixed in with some seeds of wisdom or something like that.
0:17.8	So get ready to get inspired, get candid, get real, because we are all in this digital
0:23.3	space together. We have never had an episode quite like this before. And so I'm so excited to
0:32.2	introduce you to today's guests. We have Dana Isam Johnson here. We are talking trends.
0:37.3	We're talking Etsy, my OG. I used to
0:41.1	sell on Etsy. It was like my way of making, yes, I used to sell jewelry on Etsy back when I first
0:48.2	started and it was actually called the Bird's Papaya because everyone had an Etsy shop.
0:53.2	If you had a blog, you had an Etsy shop. That was,
0:55.0	that was hand in hand back in the day. And I used to be able to make, I think I had like 600
1:02.2	sales on Etsy or something like that. That is nothing to sneeze it. Thank you. I definitely
1:09.4	undersold myself. I never really made enough money, but it was enough
1:12.4	money to resupply what I love doing, which was, you know, building that brand up, which is now an
1:17.7	entirely different enterprise now. But I have such a heart for it because I think it's one of the
1:23.0	best places to find some of the coolest things. And I would love for you to sort of kick us off.
1:28.6	Let us give us the inside scoop on who you are. What got you into doing this work? And ultimately,
1:35.1	like being a resident trend expert for Etsy is kind of iconic. But I know there's probably a lot
1:40.8	leading up to that. So let's start there. Yeah. well, you know, it's a, it's an unconventional
1:47.3	story that is for sure. So I started at Etsy in 2011. So I'm very much an Etsy OG in terms
1:55.4	of how long I've been there. And I started on the marketing PR side. And that was my previous life as well was was being a
2:04.1	PR girlie and I was in the midst of training someone to go on our first television segment
2:12.4	Etsy had never really been on television in terms of a morning show before and that person just wasn't able to do it at the last minute.
	...

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