The One About Redefining Luxury, Being A Boss Not A Bitch and Social Media Virality vs. Longevity

The Papaya Podcast

Society & Culture, Mental Health, Personal Journals, Health & Fitness

4.8 • 1.6K Ratings

🗓️ 23 September 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we sit down with the co-founder of one of the OG “no make up makeup” brands - NudeStix! Known for their time efficient products, user friendly approach and some pretty incredible viral moments. Taylor shares with us the foundation of the brand from conception to reality, what excites her and what scares her as a founder, and why luxury is more than just money…it’s time, too.

Check out @TaylorFrankel and @NudeStix

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Transcript

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0:00.0	Hi friends and welcome to the papaya podcast.
0:07.4	I'm your hostess, Try and Hermostis, Sarah Nicole.
0:10.5	And each week I'm going to be dishing out some sweetness mixed in with some seeds of wisdom or something like that.
0:17.9	So get ready to get inspired, get candid, get real, because we are all in this digital
0:23.3	space together. Ah, Taylor, I'm so excited for this. I just think you're one of the coolest brands
0:32.4	that really made me look at makeup very differently and also so honoring to the individual face. And I think anybody
0:40.2	who grew up and was around the era of like the 2010s where makeup seemed to be one thing that it was
0:46.9	like a formula that everybody did. And it's so it was like we were all trying to fit into this one
0:53.3	box. And I love the whole movement of the
0:56.2	no makeup makeup and how much it honors like the individual face and the fact that like our
1:00.5	cheekbones are different. Our noses are different. Our eyes are different. Everything can be played up
1:05.4	and sort of celebrated in a very different way just with makeup. But sort of let's take it back a little bit and let's talk
1:12.5	about you. And I know you're the co-founder of nude sticks, but talk about how this even got started.
1:18.9	Like where was the vision for this? Because I think you were the first, and maybe you weren't the
1:25.3	first brand, but first one I ever saw and interacted with that
1:28.0	was like really that that stick application of makeup, bronzing blush is like the original
1:34.1	thing that I remember you from. But how did that all come to be? And how old were you when this
1:38.9	all started? Well, firstly, thank you so much for having me. This is so exciting. I've been following
1:43.9	you for years and I love that. I know. We followed each other for so long. I don't know how we haven't like actually hung out. I know. I know. It's crazy because I feel like in this industry, time just goes by so fast. And there's just so much going on. But it's always so nice to interact with like fellow Canadians that are just like doing really cool shit in their space.
2:05.2	But so to answer your question, I was 17 years old when we started the business.
2:10.8	I have to give you context and background on my family, specifically my mom, Jenny, to
2:15.7	obviously make everything kind of come full circle.
	...

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