The Olympics Enters its Influencer Era

ESPN Daily

ESPN

Sports

4.6 • 3.9K Ratings

🗓️ 12 August 2024

⏱️ 31 minutes

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Summary

The Summer 2024 Paris Olympics just ended, and it was truly a return to form for the games. France, and the world, embraced the athletes from across the globe, and with no COVID restrictions in place, we got a chance to see the competitors play a brand new role. Influencer. We were able to get up close and personal thanks to the access you get on platforms like TikTok, Instagram, and Twitter, or X, which made for a fun, and at times hilarious two weeks of competition. So today, our Emily Kaplan puts down her hockey stick and dives into social media to explain how the Olympics is entering its influencer stage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Emily, Apa Paris, how has your trip been to the city in Europe I enjoy the most?
0:08.0	I was just saying to you, come flex your French and show everyone in America how much better it has been mine.
0:13.6	All I left with is I never parlée francet, Clinton, I just be American and sometimes just be stupid.
0:27.0	But other than that, it's been absolutely Trau, Trei, Joli and Fantastic, super?
0:32.0	Do we use those words?
0:33.0	Super! What? So if you got a chance to do anything besides just go to venues, have you gone to any museums?
0:39.0	My favorite is Museum, which is a museum that's in an old train station.
0:43.0	Yes, I did.
0:44.0	You know, the city is known for museums and the most beautiful thing about being here for two weeks
0:48.0	is that you do get a little bit of free time,
0:50.0	especially since our editors don't wake up until mid-afternoon Paris time.
0:54.4	Sometimes you can sneak something in the morning.
0:56.2	So my favorite museum was Musee Rodin.
0:59.7	I was just blown away.
1:01.5	It's just beautiful sculpture garden.
1:03.2	Obviously he's known for the thinker,
1:04.6	but so many just incredible pieces.
1:07.1	I felt like such a dumb tourist taking so many photos
1:09.7	because I wanted to look at them and be inspired later.
1:13.0	Art and culture. The 2024 Paris Olympics can be summed up as a return to form.
1:30.2	After the COVID-induced wonkiness of having the game severely restricted in Tokyo,
1:35.0	we just watched France and the world embrace the Olympics the way they're supposed to be embraced.
	...

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