The "Oh Sh*t" Moment | Ep 209

The Game with Alex Hormozi

Alex Hormozi

Business, Education, Entrepreneurship, How To

4.9 • 4.8K Ratings

🗓️ 26 May 2020

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sometimes, change is not for the better. Today, Alex (@AlexHormozi) tells those who have been thinking about opening a gym during this pandemic on why you should strike while the iron’s hot and the reasons why you should be opening a gym all stem back to the topic of human convenience.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:07) - "Sitting and waiting won't work, expect fewer gym-goers due to pandemic"

(3:20) - People choose convenience, lights on but no show

(5:47) - Reasons to open a gym now: bigger radius, cheaper leads, consistent generation

(11:19) - Opportunity to start, uncertain future, reassurance from Alex

(12:28) - Don't let fear hinder sales skill learning, buying behavior won't change

(14:10) - Holding out and waiting not smart, convenience and speed win

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Transcript

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0:00.0	Real quick guys, if you can think about how you found this podcast, somebody probably
0:03.8	tweeted it, told you about it, shared it on Instagram, or something like that.
0:07.5	The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,
0:12.2	I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,
0:16.4	or however you found out about this podcast that you do the exact same thing. So if it was a review,
0:21.0	if it was a post, if you do that, it would mean the world to me and you'll throw some good comment
0:24.3	out there for another entrepreneur. But when they let us go back to business and open our doors,
0:29.6	you're going to open your doors. And I think a lot fewer people are going to come back than you think.
0:35.1	Welcome to the Jim Secrets Podcast where we talk about how to get more customers, how to make
0:38.5	more per customer and how to keep them longer. And the many failures and lessons that we have learned
0:42.8	along the way, I hope you enjoy and subscribe. Good morning everyone, happy Monday. I hope you guys
0:49.8	are at a good restful weekend or maybe not, hope you were not resting at all into selling tons of
0:54.7	people on the remote fitness over the weekend. And hopefully you were. But if you were not, then this
0:59.5	message is for you. So I'm calling this DO ship moment. I was having a conversation with a friend of
1:04.0	mine who's in the same space as us. And he was talking to me about some of the beliefs that he's
1:10.4	getting over the phone with some of the Jim owners that he's talking to, et cetera. And it was kind
1:15.6	of interesting because he was saying that, you know, these things change week to week. But he said,
1:21.2	right now everyone's in denial phase. He said, right now they're in the phase of I'm going to hold
1:26.4	out. I think I can wait a couple more weeks for this to be over. And I guess I'm here to say that
1:32.4	I don't think that's going to work out for you. And here's why I don't think sitting and waiting
1:39.4	is going to work out for you and hoping that when you open your gym, it's going to work out.
1:45.8	I'm calling this the OSHIT moment because right now, I think that there's still a certain sense of
	...

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