The "Oh Sh*t" Moment | Ep 209

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 26 May 2020

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sometimes, change is not for the better. Today, Alex (@AlexHormozi) tells those who have been thinking about opening a gym during this pandemic on why you should strike while the iron’s hot and the reasons why you should be opening a gym all stem back to the topic of human convenience.

Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

Timestamps:

(1:32) - “I don't think sitting and waiting is going to work out for you and hoping when you open your gym, it's gonna work out.” Expect that there will be fewer people going back to a physical gym because of the pandemic

(3:45) - The reality is that people will always choose their convenience and the “oh sh*t” moment will happen when you turn the lights on and people don’t show up

(6:12) - 3 reasons why you should open a gym now: have a bigger geographic radius & lead costs are cheaper, and the consistency in lead generation

(11:44) - There is a high chance you might not know what’s going to happen, but Alex can reassure you that there is an opportunity right now to start

(12:53) - As long as you don’t let fear and uncertainty get the better of you when learning the skill of sales, you’ll be all set. Also, it’s good to note that the buying behavior of people will not change (especially with the rise of the online space)

(14:35) - To those who are holding out and waiting, that’s not the smartest decision right now. Convenience and speed will always win with humans.

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Transcript

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0:00.0	Real quick guys, if you can think about how you found this podcast, somebody probably
0:03.8	tweeted it, told you about it, shared it on Instagram, or something like that.
0:07.5	The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,
0:12.2	I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,
0:16.4	or however you found out about this podcast that you do the exact same thing. So if it was a review,
0:21.0	if it was a post, if you do that, it would mean the world to me and you'll throw some good comment
0:24.3	out there for another entrepreneur. But when they let us go back to business and open our doors,
0:29.6	you're going to open your doors. And I think a lot fewer people are going to come back than you think.
0:35.1	Welcome to the Jim Secrets Podcast where we talk about how to get more customers, how to make
0:38.5	more per customer and how to keep them longer. And the many failures and lessons that we have learned
0:42.8	along the way, I hope you enjoy and subscribe. Good morning everyone, happy Monday. I hope you guys
0:49.8	are at a good restful weekend or maybe not, hope you were not resting at all into selling tons of
0:54.7	people on the remote fitness over the weekend. And hopefully you were. But if you were not, then this
0:59.5	message is for you. So I'm calling this DO ship moment. I was having a conversation with a friend of
1:04.0	mine who's in the same space as us. And he was talking to me about some of the beliefs that he's
1:10.4	getting over the phone with some of the Jim owners that he's talking to, et cetera. And it was kind
1:15.6	of interesting because he was saying that, you know, these things change week to week. But he said,
1:21.2	right now everyone's in denial phase. He said, right now they're in the phase of I'm going to hold
1:26.4	out. I think I can wait a couple more weeks for this to be over. And I guess I'm here to say that
1:32.4	I don't think that's going to work out for you. And here's why I don't think sitting and waiting
1:39.4	is going to work out for you and hoping that when you open your gym, it's going to work out.
1:45.8	I'm calling this the OSHIT moment because right now, I think that there's still a certain sense of
	...

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