The Offer Is King | Ep 530

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 27 April 2023

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

(This episode is a re-run. Original airdate was March 6, 2020)

Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:03) - The core offer should be exceptional and grow the business.

(2:50) - 3 Components of a good offer

(4:26) - 1st-3rd Free Offers: bribe, limited, and trial with penalty

(8:10) - 4th-7th Free Offers: with deposit, “forever”, giveaway, & with commitment

(12:23) - Continue to sell people even if not closing the deal.

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million dollars offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with its number one ranking on
0:10.1	Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on fourth.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.4	Here's a famous marketer who said, for every dollar you give me, I'll give you a thousand
0:33.0	dollars back, he ran it out in the paper and he got zero responses.
0:37.1	Welcome to the game where we talk about how to get more customers, how to make more
0:39.7	per customer and how to keep them longer.
0:41.3	And the many failures and lessons we have learned along the way.
0:43.7	I hope you enjoy and subscribe.
0:46.1	I wanted to make something so this is called the offer is king and that's because the offer
0:50.4	is king.
	...

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