All right. Hello everybody. Welcome to today's book of the day. I am here with

very special guest Ryan Holiday. We're talking about this book. The obstacle is

the way. So each person you and I, Ryan, your life I guarantee you will be full of

obstacles. The great Charlie Manger says, you know, the the self-made billionaire

says life will throw tremendous hurdles at you. It will throw, you know, the

death of loved ones, the loss of business, the betrayal of friends, the

betrayal of business partners, and the difference is some people are

entitled and they think that the world owes them. The world doesn't know you

anything, you know, the world. The sooner I realize that, the better I've been

able to cope with the the trials and tribulations that life throws at me. Not

perfect at doing it, but this book is an amazing book. And whenever I see a book

that's on this subject, I think, oh, it's just going to be cliche. And I have to say

Ryan, this is a good book. And people know me know that I don't always give

I don't give easy compliments. People work for me really know that. But I do call

the spade a spade. And this is a good book. So welcome to today's show for those of

you make sure you buy this book. It's short and sweet and to the point. So Ryan,

thanks for being on today's show. Thank you. That's very fun. Yeah. It's a

subtitle, the timeless art of turning trials into triumph. And I know you write

good books. I've read your other stuff. And when I saw that you wrote, you know,

you're known as marketing genius, one of the leaders in terms of understanding

brands. You led the campaign for American apparel, which has obviously turned

into this monster, fashion brand. And so when I saw you writing a book on, you

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