Blowing ad budget on metrics that look great till the CFO sees them.

That's bullspend.

And marketers are calling it out in dashboard confessions.

I remember telling my boss it'll be good for the brand when leads were slow.

Yeah, it wasn't.

Cut the ball spend.

LinkedIn lets you target by company, job title and more.

Advertise on LinkedIn.

Spend £200 on your first campaign and get a £200 credit. Get to LinkedIn.com slash lead.

Terms and conditions apply.

Bill O'Reilly here. You are listening to the O'Reilly update. Coming up next, the news with Mike Slater.

Thank you, Bill. It is Wednesday, July 22nd, 2026. Here's what happening today in America.

A French ban, the global South. Just a little oopsie. And a rare birth. It's all coming up.

Then Bill's going to be here with your message of the day.

But first, France has banned social media for children under 15. The president of France led the way on this effort. It passed 279 to 81. In the next four months, everyone in France will have to prove

their age to whatever social media company.

And if someone's under the age of 15, their account will be closed.

Their current data will be kept until they turn 15.

There's also a ban on cell phones at high schools in that same bill in France.

We all need to be aware of the rise of DSA, the Democratic Socialists of America.

They're communists. They've always been on

the fringe. They've been these third party fringe rejects, but now they've taken over the

...