The Numbers! Marvel’s Mission Impossible!

Robservations with Rob Liefeld

Comic Book Industry, Comic Books, Rob Liefeld, Visual Arts, Arts, Comics, Comic Artists, Books

4.8 • 743 Ratings

🗓️ 27 October 2023

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marvel had an enormous challenge in overcoming DC Comics absolute market dominance. Operating as underdogs they were relentless in their effort to establish themselves as the undisputed market leader. We chart a 12 year journey that saw Marvel flip the script. This episode is packed with raw data, charts and numbers that shape the competitive landscape between these powerhouse publishers.

Transcript

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0:00.0	Today we embrace the numbers as we study the enormous challenge that Marvel Comics had in overcoming and overwhelming dominance from DC Comics.
0:24.0	Marvel's Mission Impossible wasn't achieved overnight, but it was achieved, and the turnaround
0:29.3	is remarkable.
0:31.5	We crunch all the data and all the opportunities.
0:34.0	Did a last-minute price change aid in the cause? Did a last minute price change
0:40.4	tilt things in Marvel's favor? We cover all the angles on an all new episode of Robeservations.
0:52.2	Hey there, everybody. Welcome to another edition of Rob Observations. I am your host, Rob Leifeld. I have been
1:00.3	writing and drawing and creating and producing comic books for 38 years. I graduated from high school.
1:08.4	I knew that comic books were my destiny and I grabbed it. I was hired one year out of high school. I knew that comic books were my destiny and I grabbed it.
1:13.0	I was hired one year out of high school, drawing independent comics shortly after there.
1:19.0	Hired by Marvel and DC was employed at 18 years old, graduated from high school at 17 years old.
1:25.6	Comic books have been my passion since I was seven,
1:28.7	and I absolutely love talking about comics with you
1:32.8	each and every episode of Rob Observations.
1:36.8	Robeservations takes the world of comic books,
1:39.3	the journey of comics,
1:40.1	the expansion of comic books from my youth of 1974 and first pulling these comic books
1:47.8	off the spinner axe, trading comic books at the barbershop, expanding from Casper the friendly
1:55.2	ghost and Ritchie Rich into Marvel's Fantastic Four and the Silver Surfer and eventually the
2:00.7	Avengers and X-Men.
2:03.1	And over this time, I have watched in awe as comic books went through their first big transition
2:12.2	media phase with Lou Fregno as the Incredible Hulk and Linda Carter as Wonder Woman and those breaking out giving CBS ABC two big superhero hits followed shortly by other CBS Doctor Strange and Spider-Man adaptations, the cartoons, and into the place of these giant blockbuster movies that have taken you and
	...

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