The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't) | Ep. #781

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 September 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't) [00:35] The number one search engine in the world is Google. [00:45] The second search engine is YouTube. [01:45] YouTube can suck you in for hours without you realizing. [02:08] Neil recently sent an email out about whether he boosted others’ traffic. [02:20] He received thousands of replies and is responding to all of them. [02:45] Most of the respondents have said that Eric has, indeed, helped them boost their traffic with his podcast, videos, and blogs. [0322] Based on their YouTube comments, Eric and Neil find they get a higher rate of interaction with YouTube. [03:45] Google is now putting more resources into YouTube. [04:22] If you are going to go on YouTube, upload the same content to Facebook and LinkedIn. [04:41] Include keywords in your title and description. [04:42] Make sure to upload a transcript (use Rev). [05:32] Eric has watched a Fortnite player for forty minutes; he finds it entertaining. [06:02] Growth Everywhere is rebranding to “Level Up”, in honor of Eric’s gamer background. [06:16] That’s all for today! [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about the number one marketing channel
1:01.0	you are taking for granted but should not so the number one
1:05.6	search engine in the world is what it's Google right by far by far by far number two
1:11.0	most people don't know this but it is actually YouTube and a couple you know we've talked about on this on this podcast a couple episodes about how
1:19.0	YouTube is is important and we both are putting more and more resources into YouTube and look we
1:25.3	aren't we're not like Logan Paul for example we're not KSI that's not what's KSI
1:29.7	okay okay okay it's okay let me let me look at it. I know Logan Paul. Yeah, so okay, here's the thing. It's these two YouTube stars and I have a gut feeling that they're just trying to like create this extravaganza around them, but they both have millions of subscribers. And they hate each other so much.
1:43.4	One guy's based in the UK, this is KSI,
	...

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