With the explosion in popularity of the NPC meme, the mainstream media is trying to get in on the action.

Tons of articles have popped up trying to explain exactly what this meme is.

Some call it a pro-Trump meme. Some say it's the right-wing internet attacking liberals,

and one outlet even called it an election day hoax. They don't seem to understand memes.

Though they get close, they kind of miss the point. And this got me thinking.

People often say that the left can't meme, and that's kind of true, at least apparently true.

Sometimes they do have memes, sometimes ideas can go viral among the left, but for the most part,

memes that go viral are typically associated with the right.

In reality, I don't think it has anything to do with right or left, but there is a core issue here.

People who are producing memes might not be Trump supporters, they might not be right-wing,

but they are probably more likely to be contributors and to be individualists,

and the people associated with the left are more likely to be collectivist and less likely to

contribute. Therefore, it stands to reason. Not that the left can't meme, but that those who can't

meme tend to lean left. So today, let's take a look at some of these mainstream media stories,

and then I want to show you some interesting data points, or I should say interesting examples

of how meme culture isn't necessarily right-wing, and the left can't meme.

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