Ramon, I cried my eyes out. It was really challenging. I was facetiming them. I was like,

things are not looking right. Now are we going to do this? And, you know, we had to recreate

SOPs, which are standard operating practices for people that don't know, to help our franchise

owners be successful in a pandemic. When by the way, we did not know how to be successful in a pandemic.

You know, we're building the playbook as we're going, which was really challenging.

We're selling.

We're still trying to sell.

I remember specifically when my husband said to me, we have got to do a discovery day

or else we're not going to make it.

We have all of our four

boutiques are closed. We've got overhead. We have got to start selling. He's like, let's go put

that mask on. Let's get in our officer for the now. Welcome to the show.

Thank you, Ramon. I'm so happy to be here.

Well, I am elated. We've just had a really nice conversation already as we were preparing for the interview in the last few minutes.

And I just really appreciate it. I love the brand and I'm going to talk a little bit about my experience with your centers. And we'll talk a little bit about some of your products, which I have right here with me as well.

But really, I kind of, I want to know from you really more about the brand, why you're doing this, why you started this, why it's so different than other places.

And again, I'm going to kind of chime in there a little bit later.

But I really want the audience to get to know who the now is.

Before we begin, though, I always like to start off with a gratitude question.

And the gratitude question for me is important because, one, I want people to know that there's real people, real humans behind the company,

not just some faceless corporation, but real people who care about what they're doing,

care about their service, care about the people they serve and about the brand. And so this is

...