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KQED's Forum

‘The Notorious PhD’ on How Hip Hop Made America

KQED's Forum

KQED

Politics, News, News Commentary

4.6656 Ratings

🗓️ 15 April 2024

⏱️ 56 minutes

🧾️ Download transcript

Summary

To USC professor Todd Boyd, hip hop has so permeated American life that what was once a musical subculture now informs entertainment, fashion, sports and politics. In his recent book, “Rapper’s Deluxe: How Hip Hop Made The World,” Professor Boyd – also known as the Notorious PhD – traces the genre over the last 50 years from its humble beginnings in the Bronx, to its west coast ascent in the 1990s and through to the election of President Obama and the rise of the Black Lives Matter movement. We talk to Boyd and hear from you. What’s a defining moment of hip hop for you? Guests: Dr. Todd Boyd, professor of cinema and media studies, USC; author, "Rapper's Deluxe: How Hip Hop Made the World" Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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0:30.2

From KQBD in San Francisco, this is Forum.

0:46.3

I'm Mina Kim.

0:47.3

For his book, Rappers Deluxe, USC professor Todd Boyd, aka the notorious PhD, did not want to write just a musical history of hip-hop,

0:56.3

but a cultural history. For Boyd, hip-hop culture has so permeated our lives, it's become

1:02.0

synonymous with American culture, influencing the way we talk, dress, play sports, even the way

1:07.5

we play politics. This hour, we trace this five-decade shift from musical subculture to cultural movement

1:13.6

with Boyd and with you.

1:15.7

Where do you see hip-hop's influences, either subtle or bold?

1:20.1

Tell us after this news.

1:32.2

Welcome to Forum.

1:33.3

I'm Mina Kim.

1:37.0

You may remember Super Bowl's halftime show in 2022,

1:42.8

featuring a composite Compton Street with performances by Kendrick Lamar, Mary J. Blige,

1:47.6

Eminem, among others, and opening with Dr. Dre and Snoop.

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