The Not-So-Obvious Secret to Solution 8's Agency Success

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 17 January 2023

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth trajectory that would be unattainable in a traditional career path. They also stress the importance of recognizing and celebrating the culture within your organization, and giving employees the opportunity to excel beyond their job descriptions. The hosts also share insights on how to manage emails effectively, with a particular focus on the use of tools like ST box to keep emails at 10% or less of an executive assistant's job. And, they emphasize the importance of hiring individuals who are smarter than yourself, in order to build great organizations. Tune in for a wealth of valuable insights on building a high-performing team and creating a culture of excellence.

IN THIS EPISODE, YOU'LL LEARN:

Acquiring Leads and Sales Through Paid Traffic: Strategies for Perpetual Traffic
Avoiding Mistakes: Automation and Delegation for Entrepreneurs
The Advantages and Challenges of Hiring an Executive Assistant
Maximizing Efficiency with Low Volume, Low Worth Tasks
Taking Steps to Success: Leveraging a Virtual Assistant
Reaping Rewards by Releasing Control: The Benefits of Asking for Help
Empowering Greatness: Giving People the Opportunity to Excel
Going Above and Beyond in Business and Life: The Advantages of Exceeding Expectations
Avoiding Conflict in Annual Reviews: Strategies for a Satisfying Outcome
Breaking the Silence: Angela's Story of Overcoming Suffering in the Workplace
Creating a Positive Work Culture: The Right Way to Do it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Transcript

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0:00.0	Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.
0:06.8	If you've been a PT listener for any period of time, you know that we talk about top of funnel
0:10.5	all the time and how challenging it is for you to get quality top of funnel clients or leads
0:17.9	or customers and then convert them typically at bottom of funnel.
0:22.9	Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.
0:29.4	But our friends over at AdCritter have figured this stuff out.
0:33.2	They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,
0:40.2	but they pair it with display retargeting.
0:43.4	So you're hitting the audiences with a complete approach.
0:46.6	You reach them, then you remind them, and then you collect the revenue.
0:51.5	It's a strategy designed to deliver, and let me tell you, it really
0:55.6	works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,
1:01.6	with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't
1:07.3	need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.
1:13.0	And the match rate is awesome.
1:15.1	They make it easy to connect with the right people,
1:17.4	the actual people that have interacted with your ads in the past,
1:20.7	and then allow them to naturally flow through your funnel
1:23.7	so you can convert them at bottom of funnel.
1:26.9	Now, the folks at AdCriter, we twisted
1:28.8	their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,
1:35.1	and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform
	...

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