All right, welcome back to the Mo News podcast.

I'm Moshe Winoonu here with a special episode for you.

We really run the gamut when it comes to topics on the Mo News podcast.

And today we dive into the science of scent, what we smell, how it's connected to our brains.

And we do that with one of the head of perfumers, master perfumers, olfactive scientists over at Procter & Gamble. His name is Mike Kinsey. He's been added for three decades. And when we talked Procter & Gamble, we're talking about the scents for all their various products, whether it's shampooes, their soaps, fabric care is what we'll dive into today. You know, our detergents,

our fabric softeners, our laundry scent boosters, and the science of it, the trend lines globally,

we dive into how they get a sense ahead of time, how they can forecast the sense that we like,

and how they utilize restaurants and the food that we eat to get that sense.

I think you'll find this conversation fascinating.

There's probably a lot of questions here that you've never asked, but you're going to be so

grateful to know the answers to.

We're talking about the trend lines here in America, the trend lines abroad, young, old, male,

female, and then historical markers like how did 9-11,

how did COVID impact the type of sense we want on our products, how they can distinguish between

fads and trends, and then, of course, just the importance of having certain brand smells that stand

the test of time.

So this is a special episode here sponsored by Gain and Downey, but frankly is very educational

in how scent works, how they do their work over there in Cincinnati at Proctrine Gamble

headquarters. They're one of the largest perfumers in the world because of all their products

that they put out. And so we'll get a sense of how they do their business, how one can become an olfactory scientists. And we have a fun segment as part of today's podcast where he tests me on my ability to distinguish various sense. They sent me this box in the mail. And so we're doing this remotely. But he takes me through it. And I think you guys will all be pleasantly surprised at how well I did. I might at some point have to leave podcasting and Mo News to go become an olfactory scientist in Cincinnati for Berchtrand Gamble. Not any time soon, though. But I did really do well, I promise you. You'll find out later on the podcast. Anyway, with all that said, let's get started here with today's podcast.

This is Mike Kinsey on the science of scent.

Everything you didn't know you wanted to know, but you're going to be so happy that you know it.

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