The North Face vs Patagonia - Eco-Samurai | 6

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 13 April 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.

Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.

But soon, the two rivals will find themselves coming together to battle a common foe.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars at free on Amazon Music.
0:04.6	Download the app today.
0:07.0	It's spring 2010.
0:18.5	An in British Columbia, Patagonia's 72-year-old founder, Iván Schunard, is fly fishing for
0:24.2	Steelhead Trout.
0:26.2	He stands in the river, water rushing around the thighs of his grey laders, and throws
0:30.6	his line.
0:32.4	A second later, his fishing companion, Patagonia's CEO Casey Sheen, does the same.
0:39.4	After a moment of quiet, Schunard figures he should give Sheen the news.
0:44.6	I've been thinking, we're approaching common threads from the wrong direction.
0:50.2	Sheen stiffens.
0:51.8	He knows Schunard's about to hurl a curve ball his way.
0:55.9	When threads as Patagonia's groundbreaking recycling program, customers can drop off
1:00.5	worn-out garments at Patagonia stores or mail them to the company.
1:04.4	And after five years, it's become so popular that the company's flooded with old clothes.
1:09.8	Sheen doesn't think it needs fixing, but Patagonia is Schunard's business, and what he says
1:16.0	goes.
1:17.7	Sheen steals himself and turns to his boss.
1:20.8	Okay, Iván, what do you have in mind?
1:24.0	We're putting too much emphasis on recycling.
1:26.9	We should get people to reduce.
1:28.9	To buy less.
	...

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