The Nick Williams and Phil Ayers Interview with Throwing Fits
Throwing Fits
Throwing Fits
4.9 • 2.1K Ratings
🗓️ 13 April 2026
⏱️ 107 minutes
🧾️ Download transcript
Summary
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Our interview with Nick Williams and Phill Ayers is the rare four mic-er. Nick and Phil—co-founders of Small Talk Studio—cracked a couple of cold ones for a long-overdue chat on wearing your own shit, seven rounds of hoodie samples, the undeserved glazing small talk at menswear functions, living in and designing for New York, hats always sell and suits are picking up steam, fatigue from the graphic gauntlet, their hand drawn custom clothing vs. some popular senior cords you might be familiar with, how to go from roommates to business partners, two pushovers' guide to negotiating, the overlooked fashion talent coming out of NYC, god bless the Garment District, putting the actual work in, never quit your day job, the fallacy of quiet luxury, newsflash: eliminating fun and risk is bad, getting ripped off on Walmart Marketplace, launching a basics line, tales from a linked bank account, Chipotle money is great until the vouchers expire, and much more on Nick Williams and Phil Ayer's interview with The Only Podcast That Matters™.
Transcript
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| 0:00.0 | Our guests this week might be small talk, but they're here for big chat. |
| 0:03.3 | This dynamic duo is based in the government district, but they go damn near interdimensional |
| 0:06.7 | for their deadstock sourcing and custom textile milling. |
| 0:09.3 | The cut and soulmates are legit stars in the small constellation keeping New York City's |
| 0:13.5 | fashion hopes alive and well with their spring collection hitting shelves now. |
| 0:17.0 | Here to chat men's fashion victims, actual menswear talent being constantly overlooked, |
| 0:21.1 | and strangers taking shits in their studio, the co-founders at Small Talk Studio, Nick Williams |
| 0:25.5 | and Phil, how the hell are you? |
| 0:28.3 | Very good. |
| 0:29.4 | That was amazing. |
| 0:31.4 | Can you guys like just keep the energy down a little bit? |
| 0:34.1 | This is a lot up top. |
| 0:36.5 | I don't think we're ready. |
| 0:38.6 | I'm sorry. I was distracted. I was stuck on the line about someone taking a shit in our studio. Well, we're going to ask about that. Yeah. Just because like you have an open to open door policy in the studio, right? We'd, no. Not quite. It could be a little bit misleading, but we were trying to get to that point. But people can just stop by. |
| 0:54.3 | People can and people do, but we have, like, turned to people, a few people away for showing |
| 0:59.0 | up at kind of inopportune times. |
| 1:00.7 | Really? |
| 1:01.3 | I think, I think also some people who are maybe not based here just think it's like a store |
| 1:06.3 | front. |
| 1:06.5 | Oh, sure. |
| 1:07.2 | So we've had people show up. |
| 1:09.5 | And has anyone ever just been, like, there to take a shit in the middle of the day? I mean, we do, we do give out our bathroom key freely, you know. Wow. What guys? Oh, it's like a, it's like a communal hallway bathroom. For customers only? Oh, okay. Yeah. Paying customers only. Does Google Maps have the address or whatever as like a retail like spot? I don't think we're on. We're on Google. Yeah. That's the first thing you guys should do, honestly. Damn. Gentlemen, thank you so much for joining us. Definitely feels like a long time coming. Super psyched that we can make this happen real quick before we get into the interview that everyone, mainly me and James, have been waiting |
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