Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player and subscribe to make sure you get all our episodes.

I'll see you on the other side. I had been living in Latin America in

the mid-1990s and this is the time when Netscape and Yahoo are all happening and everything's a buzz in the United States

and in Latin America where I'd been living no one was starting a business and I kept

wondering why.

That's Linda Rotenberg, the co-founder and CEO of Endeavor,

a not-for-profit that connects entrepreneurs to local investors in more than 30 countries.

You might wonder what prevents investors and

entrepreneurs from finding each other. Surely the invisible hand should be

clapping these two groups together. But it doesn't always happen and it definitely

wasn't happening in Latin America in the 1990s

Linda got her first clue during a cab ride through Brennes Ares. I was in a

taxi and my driver mentioned that he had an engineering degree.

So I thought, oh, well you must be one of these people starting business and I couldn't think of the word and he kept using the word impresario which meant big

businessman who had Swiss bank accounts and government connections and I said no no

it's impresario no it's another word and we went back and forth and he said no, no, I'm sorry. There's no word like that here.

No. And I realized at the time there was no word even for entrepreneur in Spanish at the time.

And so I thought, well, if you can't name it, you can't can't name it you can't be it and you can't

tell your parents you are one of these. This wasn't just a single word lost in

...