In the last 10 years, we've been a part of hundreds of entrepreneurial stories.

We've seen entrepreneurs who started from nothing and build multi-million dollar businesses.

We've been a part of stories where entrepreneurs started with an idea and within three to five years had a hundred million dollar exit.

We've seen truck drivers, lawyers,

accountants, laid off employees, start off on a new journey and build a

multi-million dollar business that changed their entire family tree. That's been in the last

10 years. In the next 10 years, we'll have a whole new

group of stories. The path to freedom is real simple. It's two steps. It's building businesses,

and it's investing the profits. And then there's a whole lot of stuff that happens along the journey.

I made a decision to not trying to focus on creating cash flow.

I suddenly changed the price point from $67 to $6,500.

It's weird because you really don't know what's going to happen, like ever when you launch your product.

What happens when you get stuck? Who do you reach out to when you need advice? Who do you go to on the

dark days when you want to give up? And it feels like the entire world is against you.

We went through this big dip. I went through like probably clinical depression. We wanted to make products that people use in their daily life without weird shit.

So we didn't know what products to deliver yet.

We're the only people crazy enough to put the load of a vision on our back and the livelihoods of our families and our employees at risk

so that we can create something that is bigger than ourselves.

And the only way that we can do that is if we have some dream that is compelling enough

for us to go through the misery that is waking up every day and building something that matters.

I made a decision then to believe in myself.

That was the hardest part in the beginning.

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