The next big thing is coming from the Bronx, again | Jon Gray

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Creativity, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.1 • 11.9K Ratings

🗓️ 28 June 2019

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

"The hood is good," says Jon Gray of the Bronx, New York-based creative collective Ghetto Gastro. Working at the intersection of food, design and art, Gray and his team work to honor the soul and history of their community, while also applying their unbridled creativity and expansive imagination to unexpected, otherworldly collaborations. Learn more about how they're creating and investing in their home borough -- bringing the Bronx to the world and vice versa.

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Transcript

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0:00.0	This TED Talk features food enthusiast John Gray,
0:04.0	recorded live at TED 2019.
0:08.0	My name is John Gray.
0:10.0	They call me the dishwasher.
0:12.0	I co-founded Ghetto Gastro,
0:15.0	a Bronx-based collective that works at the intersection of food,
0:20.0	design, and art.
0:22.5	We create experiences that challenge people's perceptions of the Bronx,
0:27.9	the place that I call home.
0:30.2	I just touched down in Vancouver from Paris a few days ago.
0:34.2	We took over the Place von Dome with the Bronx Bra Bronx Brazari, we, we, Cherie.
0:44.2	It's wild because in Paris they have this saying, Le Bronx, which means something is in disarray
0:51.3	or a problem. This lingo came into play when the Bronx was burning,
0:57.9	and movies like The Warriors and Fort Apache still make an impression. Some may disagree,
1:05.5	but I believe the Bronx was designed to fail. The power broker was the Joker.
1:12.6	Robert Moses.
1:14.6	Instead of parted in the Red Sea,
1:17.6	he parted the Bronx with the Sixth Lane Highway and redlined my community.
1:20.6	My great-grandparents had a home on Featherbed Lane.
1:23.6	And contrary to the name, they couldn't get a good night's rest
1:27.5	due to the constant blasting and drilling that was necessary
1:31.4	to build the Cross Bronx Expressway, a block away.
	...

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