Happy Monday. I'm Michael Kovnet, host of the Next Big Idea Spinoff, The Next Big Idea Daily.

Every weekday, I invite leading nonfiction authors to share the big ideas from their books

about psychology, business, relationships, and just about everything else. It's a mini masterclass

you can listen to in the time it takes to walk your dog. You're about to hear

the episode we published this morning. To get the rest of this week's episodes, follow the next

big idea daily wherever you get your podcasts. LinkedIn Presents.

Good morning. I'm your host, Michael Kovnet, and this is the next Big Idea Daily, quick masterclasses from the best new nonfiction in under 15 minutes. Make sure you're following the show to get new episodes and sign up for our free companion newsletter using the link in the episode notes. So we're in a new economic moment now, aren't we?

Donald Trump's tariff regime is in full effect, though it may be a while before we know

whether it actually delivers on its promise to bring back American jobs. But tariffs aren't the only way to spark industry and

innovation. In fact, Nicholas Lala has a very different idea. In his new book, Reinventing the

Heartland, how one city's inclusive approach to innovation and growth can revive the American dream,

Nicholas lays out a blueprint for regional revival based on what he's

accomplished in Oklahoma, where his Tulsa Innovation Labs has helped generate thousands of tech jobs.

Nicholas will share his big ideas for how other places can follow suit right after this

quick break.

Hi, I'm Jonathan Fields.

Tune in to my podcast for conversations about the sweet spot between work, meaning, and joy.

And also listen to other people's questions about how to get the most out of that thing we call work.

Check out Spark wherever you enjoy podcasts.

Hi, I'm Adam Grant, host of the podcast Rethinking, a show where I talk to some of today's greatest thinkers about the unconventional ways they see the world. On rethinking, you'll get

surprising insights from scientists,

leaders, artists, and more. People like Reese Witherspoon, Malcolm Gladwell, and Yo-Yo Ma.

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