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The Next Big Idea

'The Next Big Idea Daily': How to Run Your Life Like a Startup

The Next Big Idea

Next Big Idea Club

Self-improvement, Arts, Books, Society & Culture, Education

4.51.3K Ratings

🗓️ 18 August 2025

⏱️ 13 minutes

🧾️ Download transcript

Summary

Happiness might not sound like a business strategy, but Arthur C. Brooks—Harvard professor, Atlantic columnist, and all-around happiness guru—says it’s the most important metric of all. In his new book ⁠The Happiness Files: Insights on Work and Life⁠, Arthur argues that your life is a startup, and you’re the founder, CEO, and maybe even the unpaid intern. Which means you’ve got to manage your most important asset: yourself. 📱 Follow The Next Big Idea Daily on ⁠Apple Podcasts⁠, ⁠Spotify⁠, or ⁠wherever you listen⁠ 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? ⁠Sign up for our Book of the Day newsletter⁠

Transcript

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0:00.0

Good morning, Michael. Good to see you. How is this week looking on the next big idea daily?

0:06.2

Well, Rufus, good to see you, too. It's looking good, you know? It's looking good. It's hard to work when it's this hot outside, but we're doing it.

0:13.6

We're working hard every day to curate the best new nonfiction and serve it up in under 15 minutes.

0:19.7

All designed to help people live a little brighter, as you like to say.

0:23.8

Yeah, yeah, we like that term live brighter.

0:25.8

It kind of gets at what we're trying to do with helping people live smarter and happier.

0:30.2

I want to live brighter.

0:31.9

So what do we have coming up?

0:33.9

Well, this week, we're going to learn how you can stop being a people-pleaser. I feel like

0:39.3

you're targeting me, Michael. We're also going to talk about how you can use reframing to make

0:43.4

better business decisions. And today, we're going to hear from one of the biggest happiness

0:47.9

gurus out there. Ah, which one? Well, I think you know him. It's Atlantic columnist and Harvard

0:53.7

Professor Arthur C. Brooks. I love you know him. It's Atlantic columnist and Harvard professor Arthur C. Brooks.

0:56.1

I love Arthur Brooks. We had him on the pod. Great conversation. And we're going to get him on again

1:01.5

in the next month. Yeah, that's right. He's going to be talking to you about his new book,

1:06.4

The Happiness Files. And today we've got a sneak preview of that. We've got Arthur on to share

1:11.3

five of the big ideas from his book. Listeners, just remember if you're not already signed up

1:16.5

for the next big idea daily, you can do that in the episode notes. When you're there,

1:20.7

you can also sign up for our free newsletter so you'll get these big ideas right in your

1:26.4

inbox. All right, here's today's show with Arthur C. Brooks.

1:35.5

Good morning, friends. I'm Michael Kovnet, and this is the next big idea daily.

1:40.4

Now, happiness might not sound like a business strategy, but Arthur C. Brooks, Harvard professor,

...

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